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Brief description :

• Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing etc.

• Follow best practices for social media marketing on different platforms.

• Launching optimized online advertisements to increase company and brand awareness

• Create and manage link-building and content marketing strategies.

• Develop and implement email marketing campaigns, including list segmentation, content creation, and performance tracking.

• Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.

• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.

• Monitor and manage online reputation through proactive engagement on social media and review platforms.

• Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.

Preferred skills

• Any Degree Or Diploma, Diploma in Digital Marketing added advantage

• Proven work experience in digital marketing, preferably in a similar role.

• Strong knowledge of digital marketing concepts, strategies, and tactics.

• Proficiency in using digital marketing tools, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and social media management tools.

• Experience in managing PPC campaigns, including keyword research, bid management, and performance tracking.

• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Up-to-date knowledge of SEO best practices, search engine algorithms, and ranking factors.

• Strong written and verbal communication skills, with the ability to create engaging and persuasive content.

• Self-motivated with a proactive approach to problem-solving and continuous learning.