Brief description :
Techvantage Analytics is a fast-growing AI services and Product Engineering company specialized in Analytics, Machine learning and AI-based solutions. We are seeking an innovative Marketing Manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
Candidates with a demonstrated history of successful marketing leadership are encouraged to apply.
Job Description:
Responsibilities:
- Market Research: Conduct market research to identify trends, competitors, and potential opportunities. Analyze customer needs and preferences to enhance our product/service offerings.
- Marketing Strategy: Develop and implement marketing strategies to promote our products/services. Collaborate with the marketing team to create compelling marketing campaigns, both online and offline, to reach the target audience effectively.
- Digital Marketing: Oversee digital marketing initiatives, including social media marketing, email marketing, SEO, SEM, and online advertising. Monitor online presence, analyze website traffic, and optimize user experience to increase online engagement and conversions.
- Content Creation: Create and curate engaging content for various marketing channels, including blog posts, articles, social media posts, and promotional materials. Ensure content aligns with the company's brand voice and resonates with the target audience.
- Lead Generation: Drive lead generation efforts through online and offline channels. Collaborate with sales teams to nurture leads and convert them into customers. Utilize CRM tools to track and manage leads effectively.
- Event Management: Plan, coordinate, and execute marketing events such as webinars, conferences, and product launches. Ensure seamless event logistics, engage with attendees, and follow up to gather feedback and measure the event's success.
- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using various analytics tools. Prepare regular reports showcasing key metrics, ROI analysis, and actionable insights. Use data-driven insights to optimize marketing strategies.
- Client Communication: Engage with clients to gather testimonials, case studies, and feedback. Use positive client experiences to enhance the company's reputation and credibility in the market.
- Collaboration: Collaborate with cross-functional teams, including sales, product development, and design, to align marketing efforts with overall business goals. Foster a collaborative work environment to ensure seamless execution of marketing initiatives.
Preferred skills
- Master’s degree in Marketing, Business, or a related field.
- 2+ years experience as a Marketing Executive or similar role in the IT industry.
- Strong understanding of digital marketing techniques and tools.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to develop innovative marketing strategies.
- Proficiency in using marketing software and tools, including CRM systems, Google Analytics, and social media management platforms.
- Ability to multitask, prioritize, and manage time efficiently.
- Strong analytical skills to interpret data and make data-driven decisions.
- Knowledge of the latest marketing trends and best practices in the IT industry.
