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Brief description :

• Develop, execute, and monitor marketing programs for a SaaS software product across a variety of channels in line with the GTM strategy derived.
• Need a thought leadership to effectively implement the GTM by addressing the challenges and getting the results when we go for implementation. You need to own the entire marketing initiative of the product track. 
• Research the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market. 
• Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives.
• Analyze and report on the performance and efficiency of campaigns.
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
• Work with external agencies and vendors to execute marketing programs.
• Write, proofread, and edit creative and technical content across different mediums that would aid marketing initiatives.
• Provide advice on branding, positioning, communications and other marketing issues.
• Give direction to marketing efforts with the most effective methods and tools.
• Keep abreast of emerging trends and share best practices knowledge and insights.
• Self-directed and self-motivated with a demonstrated strength in planning, organizing and project management skills to meet the deadlines.