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Digital Marketing -Specialist

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Brief description :

Develop and implement a digital lead generation strategy that takes existing and new channels into account: from email marketing, social media, SEO, websites, landing pages and videos to events, PPC, and promotional initiatives.Preferred skills
Key responsibilities:
• Develop paid marketing campaigns across Facebook, LinkedIn and other B2B Marketing channels for Timesworld’s clients
• Manage paid social campaigns with regular updates on improvement recommendations
• Review campaign performance to find trends, adjust content, and suggest changes that drive improved performance.
• Coordinate with others in Paid Marketing to develop budgets and project paid lead volume to support Sales and Marketing goals.
• Understand product and geographic trends and present findings to peers in the Growth Marketing team.
• Work with Marketing teams to ensure proper systems are in place to utilize the full efficiency of marketing spends

Preferred skills

Requirements (Qualifications/Experience/Competencies)
• Have demonstrated experience developing paid acquisition campaigns and managing advertising budgets.
• Have experience with B2B advertising on Google AdWords, Facebook Ads and LinkedIn Campaign Manager for awareness, engagement, and conversion marketing campaigns.