Thiruvananthapuram
31°C
Digital Marketing Executive
Posted on:
08/11/2023
Closing on:
30/11/2023
Brief description :
We are seeking a highly motivated Digital Marketing Executive to join our team and drive our digital marketing efforts to new heights.
Experience: 1-2 years
Job Description:
As a Digital Marketing Executive at Marvelloux, you will play a pivotal role in enhancing our online presence and engaging our target audience. Your responsibilities will include:
Develop and execute comprehensive SEO strategies for the website as a whole and specific landing pages to improve organic search visibility and rankings.
Conduct thorough keyword research, analyzing search volume, competition, and user intent to optimize website content.
Implement on-page SEO elements, including meta tags, meta descriptions, header tags, and URL structures, content optimisation to enhance website visibility.
Collaborate closely with the web development team to implement technical SEO enhancements, such as site speed optimization, mobile optimization, and structured data markup.
Monitor website performance, conduct SEO audits, and implement necessary optimizations based on data-driven insights.
Stay updated with search engine algorithm updates and industry best practices, ensuring compliance and proactively adjusting SEO strategies.
Leverage tools like SEMRush, Ahrefs, Ubersuggest or similar software to track keyword rankings, analyze competitor strategies, and identify opportunities for improvement.
Conduct regular SEO performance reporting, providing actionable recommendations to drive organic search visibility .
Develop and execute a comprehensive backlink acquisition strategy, including outreach to relevant websites for guest posting, partnerships, and link-building opportunities.
Utilize Google Analytics 4 (GA4) and other analytics platforms to monitor paid campaign and website performance, analyzing data to derive insights and make data-driven optimizations.
Experience in using Google to manager to Set up and manage conversion tracking, goal tracking, and event tracking to measure campaign effectiveness and user behaviour.
Design, setup, and execute successful paid social campaigns using a variety of channels: Facebook, Instagram, LinkedIn & Youtube
Build and monitor audiences used for remarketing campaigns
Experience in handling meta business manager.
Stay up-to-date with the latest SEO and digital marketing trends, web technologies, and advancements.
"Candidates who have experience in running ads in the US, UK, and GCC market have preference”
Preferred skills
Qualifications:
Proficiency in using SEO tools, Google Analytics, Google AdWords, and other digital marketing platforms.
Knowledge of website management and user experience optimization.
Excellent communication and analytical skills.
Taking ownership and leadership
Being a great team player
Up-to-date with industry trends and best practices.
Proven experience in managing social media platforms for a brand or organization.
Strong content creation and copywriting skills.
Proficiency in using social media management tools and analytics.
Interpersonal skills.
Creativity and a keen eye for design.
Knowledge of online marketing and advertising trends.
If you are an SEO and digital marketing enthusiast who thrives in a dynamic and fast-paced environment, we encourage you to apply for this position. To apply, please send your resume to hr@marvelloux.com
