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Digital Marketing Specialist

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Brief description :

Digital Marketing Specialist

Experience: 1 - 2 Years


As a Digital Marketing Specialist, you will develop and execute digital marketing strategies. The role will involve creating and managing campaigns that promote IT products, services, or solutions. You will work to increase brand visibility, drive targeted web traffic, and generate leads or sales. This position requires a deep understanding of IT products and services and the ability to market it effectively.


Key Responsibilities:

  • Collaborate with cross-functional teams to create digital marketing strategies that align with the company's IT-related goals
  • Design comprehensive digital marketing plans that encompass various online channels, such as SEO, SEM, social media, email marketing, and more, all with an IT focus.
  • Conduct in-depth keyword research and optimization to improve organic search rankings for keywords.
  • Monitor website performance and make technical SEO enhancements for company specific content.
  • Plan, execute, and optimize paid advertising campaigns specifically targeting the right audiences.
  • Conduct market research to identify opportunities for growth and to tailor marketing strategies.
  • Research marketing trends & competitor pricing to develop a successful DM exercise.
  • Implement Email Marketing Campaigns.
  • Develop and maintain a strong presence on social media platforms, including content creation, community management, and targeted promotions.
  • Ensure compliance with email marketing regulations and IT-specific best practices.
  • Utilize analytics tools to track and report on key performance indicators (KPIs).
  • Stay updated with IT industry trends, emerging technologies, and competitors' digital marketing efforts.
  • Maintain and monitor digital marketing plan and listings across all platforms.
  • Define, Track and analyse marketing performance metrics and adapt strategies.


Preferred skills


  • Any Bachelor’s Degree with a certification course on Digital Marketing.
  • Proven experience in digital marketing within the IT industry, with a track record of successful campaigns.
  • Deep knowledge of IT products, services, and solutions.
  • Proficiency in using digital marketing and analytics tools specific to the IT sector.
  • Excellent written and verbal communication skills with the ability to convey technical concepts to a non-technical audience.
  • Strong analytical skills and the ability to derive insights from data.
  • Creative thinking and problem-solving abilities.