Key Responsibilities
Customer-Centric Campaigns:
- Identify customer pain points and ideate innovative solutions to enhance user experiences.
- Develop and execute user-driven campaign strategies informed by ongoing insights.
- Monitor and analyze email performance metrics, with a focus on audience segmentation, list ingestion, and automation accuracy.
- Implement anomaly detection procedures to maintain email deliverability and operational continuity.
Personalization at Scale:
- Harness marketing automation, behavioral data, and ML-based techniques to craft highly personalized, scalable email marketing experiences.
Experimentation & Optimization:
- Design and implement iterative testing plans to improve campaign effectiveness continually.
- Analyze trends and extract actionable insights to refine strategies and share learnings organization-wide.
Data-Driven Growth:
- Drive key performance metrics, including MQLs, SQOs, pipeline, and revenue.
- Report performance metrics on a regular cadence and optimize campaigns to exceed targets.
Cross-Functional Collaboration:
- Build strong relationships with senior leaders across product, engineering, compliance, marketing, and partner teams to ensure alignment between email marketing and broader business goals.
- Influence cross-functional roadmaps and strategies to integrate email marketing needs into product, marketing, and technical initiatives.