Electronics Technology Parks-Kerala (TECHNOPARK), an autonomous organisation fully owned by the Government of Kerala offering world class infrastructure for IT/ITeS companies invites applications from eligible candidates for the following position in Thiruvananthapuram.
Job Title - Senior Executive (Marketing) [proposed to be re-titled as Officer (Marketing)]
Key Responsibilities:
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Collaborating with internal teams and external partners, including social media and PR agencies, enhance brand visibility, strengthen industry relationships, and drive impactful marketing initiatives with measurable outcomes.
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Assist in planning and executing marketing initiatives, ensuring alignment with business goals and stakeholder expectations.
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Coordinate with tenants, industry partners, and potential customers to enhance Technopark’s brand positioning and foster collaborations.
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Monitor industry trends, real estate developments, and branding opportunities to strengthen Technopark’s market positioning. Identify new opportunities and develop effective pitching strategies.
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Track and analyse the effectiveness of marketing initiatives, providing data-driven insights and recommendations for continuous improvement.
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Maintain and update client and prospect databases, stakeholder engagement records, and marketing asset repositories.
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Identify and implement strategies to streamline marketing workflows for greater efficiency and impact.