Sr. Executive-Digital Marketing
Brief description :
- · Responsible for the day to day running of all event social media channels – Broadcast and responsive
- · Maintain and update the company’s main and event websites to ensure that all content is fresh, relevant and engaging
- Responsible for producing and distributing email newsletters on behalf of the full event portfolio
- Day to day responsibility for the company’s CRM system
- Identify 3 rd party online advertising and promotional opportunities, monitoring their success and ROI
- Work across the marketing and commercial team to ensure that all sponsorship and charity partners rights are activated in a timely manner
- Track, monitor and create timely reports that include analysis and tracking across the digital portfolio
- Monitor competitor social media, websites and email newsletters and keep on file best practice
- Event day role – assisting where required over event weekends and managing social media
Preferred skills
SKILLS & EXPERIENCE REQUIRED:
· A recent marketing or other relevant University degree
· Minimum 3 year marketing experience, preferably within digital marketing
· Proven knowledge and experience within B2C social media campaigns
· Experience of working with a variety of CMS and CRM systems
· Strong written and verbal communication
· Planning and time management
· Proficient in the use of Microsoft Office packages