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Digital Marketing Lead

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Brief description :

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Liaise with internal and external colleagues/ vendors for creation of innovative website, creating & monitoring content
  • Set up and optimize event pages within each platform to increase the visibility of events social content
  • Creation of relevant content for each event
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Preferred skills

  • Proven working experience in social media or related field
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO, SEO, SEM Google analytics
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Taking additional Responsibilities like PR etc.
  • Fluency in English
  • Any graduation with 2 to 3 years of experience.   Bachelors in Communications, Marketing, Business, New Media or Public Relations would be bonus

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