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Digital Marketing Executive

Closing on:

31/08/2017

Brief description :

If you live and breathe digital marketing, we want to talk to you :)

We are looking for smart, young Digital Marketing Executives to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Limited front row seats are available! -  See you soon at TechVantage!

Responsibilities

  • Plan and execute all Web, SEO/SEM, email, social media and display advertising campaigns
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

 

Education Requirements:  BS/MS degree in marketing or a related field

Experience: Fresher/ Proven experience as Digital Marketing Executive or similar role (1-3 years or more)

Job Code:  DME  

Positions: 1-2

Preferred skills

  • Editing and writing skills
  • Speaking skills
  • Video editing skills
  • Web development skills
  • Project management skills
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field