Thiruvananthapuram
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Trivandrum
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Digital Marketing Manager

Closing on:

21/03/2017

Contact email

lijo.abraham@zyxware.com

Brief description :

Job Responsibilities:

  • Identify and chart out digital marketing strategy for the company.
  • Execute and operationalize the digital marketing strategy.
  • Generate relevant leads through the digital platform.
  • Build out a team to offer digital marketing services for clients.
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost.
  • Editorial requirements include SEO , SEM , SMO, SMM , content categorization and structure, content development, distribution and measurement.
  • Management of all creative resources including designers, writers, and other agency personnel.
  • Integration of content programs with brand campaigns to drive brand to demand.

Preferred skills

  • 5 - 7 years of experience in the digital marketing space
  • Hands on experience in SEO, SEM, CRO, ORM
  • Experience in managing and leading a team
  • Strong analytical, numerical and statistical capabilities
  • Experience in evaluating and operationalizing SEO strategies
  • Experience in running social media activities and campaigns
  • Experience in driving content strategy
Shortlisted applicants will receive an email or a telephonic communication within 2 weeks of your application.