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Social Media Specialist

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Brief description :

We are looking for someone who can build and execute SocMed strategies through competitive & audience research.

If you have 3+ years of experience with a solid understanding of how each social media channel works and how to optimize content to engage the audience here is the right opportunity.

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text) and coordinate design and editing of images, video that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Continuously improve by analyzing the social data/metrics, insights and best practices, and use it to our advantage.
  • Coordinate with the client to understand the business model and offline marketing strategy to develop social media strategy that ties up with the general digital plan.
  • Collaborate with other departments to manage day to day SocMed activities of all our clients.
  • Proven working experience in social media marketing or as a digital media specialist
  • Excellent English writing skills. Knowledge of Hindi, Tamil and Malayalam language will be an additional advantage.
  • Graphics and Video direction skills required for social media content.
  • Excellent presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Ability to ideate social media campaigns and contests for businesses across different domains.
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail, and customer oriented with good multitasking and organizational ability