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Lead Digital Marketing

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Brief description :

Lead Digital Marketing



  • Assist in the strategy, execution and optimization of digital presence of IBS
  • Strategize and roll out a social media calendar and posting updates in LinkedIn, Facebook & YouTube including social media monitoring
  • Assist the marketing team in rolling out HubSpot campaigns & Email Marketing Campaigns
  • Maintenance and updating of IBS corporate website, microsites and event portals
  • Ownership of SEO optimisation of IBS digital platforms
  • Liaise with various Lines of Business for the creation of various digital assets like Brochures / Leaflets / Case Studies / Whitepapers / Product Videos / RFP’s etc.
  • Launch optimized online advertising campaigns (through Google AdWords) to increase the brand awareness
  • Measure performance of digital marketing efforts using a variety of platform provided web analytics tools & third party analytics tools
  • Acquire insights on online marketing trends and keep strategies up-to-date
  • Maintain partnerships with agencies and vendors

Preferred skills

Lead Digital Marketing

Years of Experience: 2-4 years

Job Level: 5

Location: Trivandrum

Reporting to: Manager – Digital Marketing


Required Qualifications: Post Graduate MBA/equivalent from a top B school with good command over English. Any additional qualification in Digital Marketing/Social Media stream will be an added advantage.


Required Skills: Strong skills in B2B inbound and outbound marketing platforms (Hub Spot, LinkedIn, FB, and/or YouTube), Business Writing/ Copy writing, Email Marketing, Webinars, CRM tools & Analytics.  Abilities and aptitude in marketing, customer interaction and relationship would be appreciated.


Optional Skills: Responsive website technology, web programming, video & photoshoot, post production technology & graphic designing (Photoshop/Illustrator/CorelDraw).


22nd & 23rd March Register