Brief description :
SEO Specialist [Job Code: IDE 06/18 ]
SEO Analyst will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
Should have excellent track record within online marketing
Experience: 2.5 to 3.5 years (Freshers don’t need to apply)
Performing full SEO website analysis for our clients, finding problems and implementing solutions yourself
Doing thorough keyword research and prioritizing keywords using our best practices
Creating 301 redirects, HTML / XML sitemaps, title tags, meta descriptions
Online public relations, link building, social media profile setup and improvement
Upgrading website code, servers, and other areas to increase site speed
Possessing in-depth knowledge of on-page and off-page optimization techniques
Optimize existing site content and improving it through analysis and keyword research
Utilize SEO tools and software to monitor search engine rankings, and perform
Keyword research & competitor analysis
Monitor digital marketing trends & Search engine algorithm updates and share new techniques to improve organic rankings and website traffic
Define deliverables and target goals for each activity in the SEO process.
Proven track record of successful SEO strategy and implementation (at least 2 years) for national brands, and on large sites with the goal of increasing sales and traffic
Understanding of web server, analytics, and search engines technologies.
Experience with content management/web production systems (CMS)
Strong background in keyword research & ranking, site audit, and link building tools (e.g., SEOMoz, Google's Keyword tool, Wordtracker, Majestic SEO, webmaster accounts, etc.), as well as other analytic platforms (Omniture Site Catalyst, Google Analytics)
Experience coordinating efforts across teams to drive execution.
Ability to consult and problem-solve individual issues when needs arise.
Exploit organic traffic growth and develop website to enhance process.
Research and develop SEO best practices to identify new market opportunities and maximize traffic growth
Strong command of the Microsoft Office suite of tools, particularly Excel.
Strong verbal and written communication skills.