Thiruvananthapuram
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Trivandrum
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DIGITAL MARKETING MANAGER

Closing on:

23/05/2018

Contact email

careers@iinerds.com

Brief description :

  • Strategize, plan and implement Digital marketing strategies
  • Work closely with the CEO and the clients to understand the marketing goals and translate it into the digital marketing strategy
  • Build digital marketing team and onboard agencies and consultants
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Preferred skills

  •  ​Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Hotjar)
  • Experience in setting up and optimizing Google Adwords, FB and LinkedIn campaigns
  • Working knowledge of HTML, CSS, and JavaScript
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Experience required- 5 to 10 years